This spot was part of a series of spots that were developed for Disney XD and their kids health awareness program. As you can see, we blended an animated hockey scene with the shock factor of a watermelon as the player. This concept drove home their central message and left a lasting impact on their viewership. This campaign was considered one of the most successful in the channels history. In fact, it was so popular that we were asked to extend it into the next year with additional spots.